In this guide, you will find the most important event trends for 2026, based on what is reflected in leading industry reports and publications worldwide, as well as what you notice in practice on the exhibition floor and in conference centers.

Event layouts shape how people move, connect, and engage. Here are 3 of the most common mistakes organizers make, and how to fix them.

Transport and logistics are a major but overlooked source of emissions in the event industry. By adopting modular, reusable and compact solutions, organizers can drastically reduce their carbon footprint.

The event industry has already undergone an impressive digital transformation over the past decade, but current developments in artificial intelligence (AI) and advanced technology are creating a revolution at least as profound as the move to online and hybrid events during the corona pandemic.

By 2025, the global event industry will show a clear shift: companies are increasingly betting on innovative and sustainable exhibition stands. This is no longer just an option, but a necessity to stand out in a competitive market.

In essence, it's all about minimizing waste and maximizing reuse. Instead of using single-use items that are discarded after use, circular events carefully select materials to encourage reuse.