BOE International Dortmund

About BOE Dortmund

BOE Dortmund is a trade fair dedicated entirely to corporate events, live communication, and experience marketing. Visitors mainly consist of event professionals, agencies, and brands looking for innovative solutions, temporary spaces, brand experiences, and effective interaction with their target audience.

It is precisely this focus that makes BOE a relevant trade fair for QuickSpace. Our modular structures perfectly meet the need for flexible, quickly constructed spaces for presentations, meetings, and brand activations within a busy trade fair environment.

The collaboration came about through a barter deal: QuickSpace provided several spatial solutions and a long modular wall on the exhibition floor in exchange for visibility and the opportunity to demonstrate our concepts in a realistic setting. This allowed visitors to not only see the structures, but above all to experience them... which is exactly what QuickSpace stands for.

Case study – BOE Dortmund

Challenge

During BOE Dortmund, QuickSpace wanted to do more than just have a booth. The goal was to actively introduce visitors to the possibilities of our structures, while also providing space for presentations and meetings.

The challenge lay in creating two distinct yet complementary experiences:

• an accessible introduction to QuickSpace
• a functional presentation space within a lively trade show environment

Solution

A walkthrough concept was chosen for the Silo, with the focus on experience. Visitors could move freely through the structure and experience the light, acoustics, and spaciousness. In collaboration with Eventura, the space was furnished with high tables, lounge elements, and greenery, creating an informal and inviting atmosphere. Music and natural routing enhanced the experience and encouraged interaction.

The Cube was designed as a flexible presentation space for open invitations. The layout provided sufficient space for speakers, visitors, and furniture without making the space feel crowded or closed off. Decorative accents and mood lighting created a professional yet accessible atmosphere.

Result

The Silo attracted many visitors who consciously took the time to walk in and experience the space. The informal setting encouraged spontaneous conversations and a strong first impression of QuickSpace.

Presentations in the Cube smoothly and calmly. Visitors could participate comfortably, while there was still plenty of room for movement and interaction. The combination of both structures showed how QuickSpace can fulfill different functions within a single event, from experience to content, and made the barter deal valuable for all parties involved.

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